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Is SEO dead since Penguin update?


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Guest Mohammed1
Some people are saying its now almost impossible to SEO your website for keywords due to Google getting so clever, I was reading this article and found it really intersting. Below is a quote : [QUOTE] The fifth confirmed release of Google’s “[URL="http://searchengineland.com/library/google/google-penguin-update"]Penguin[/URL]” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as what this all means for publishers. [h=2]New Version Of Penguin Live Today[/h] The head of Google’s web spam team, Matt Cutts, [URL="https://twitter.com/mattcutts/status/386231794883780609"]shared[/URL] the news on Twitter, saying the latest release would impact about 1 percent of all searches: The [URL="http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html"]link[/URL] that Cutts points at, by the way, explains what Penguin was when it was first launched. It doesn’t cover anything new or changed with the latest release. [h=2]Previous Updates[/h] Here are all the confirmed releases of Penguin to date: [LIST] [*][URL="http://searchengineland.com/google-launches-update-targeting-webspam-in-search-results-119295"]Penguin 1[/URL] on April 24, 2012 (impacting around 3.1% of queries) [*][URL="http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518"]Penguin 2[/URL] on May 26, 2012 (impacting less than 0.1%) [*][URL="http://searchengineland.com/google-penguin-update-3-135527"]Penguin 3[/URL] on October 5, 2012 (impacting around 0.3% of queries) [*][URL="http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544"]Penguin 4[/URL] (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries) [*][URL="http://searchengineland.com/penguin-2-1-and-5-live-173632"]Penguin 5[/URL] (AKA Penguin 2.1) on Oct. 4, 2013 (impacting around 1% of queries) [/LIST] [h=2]Why Penguin 2.1 AND Penguin 5?[/h] If us talking about Penguin 5 in reference to something Google is calling Penguin 2.1 hurts your head, believe us, it hurts ours, too. But you can pin that blame back on Google. Here’s why. When Google started releasing its “[URL="http://searchengineland.com/library/google/google-panda-update"]Panda[/URL]” algorithm designed to fight low-quality content, it called the first one simply “Panda.” So when the second came out, people referred to that as “Panda 2.” When the third came out, people called that Panda 3 — causing [URL="http://searchengineland.com/its-panda-update-2-not-3-google-says-76508"]Google to say[/URL] that the third release, because it was relatively minor, really only should be called Panda 2.1 — the “point” being used to indicate how much a minor change it was. Google eventually — and [URL="http://searchengineland.com/google-panda-3-2-update-confirmed-109321"]belatedly[/URL] — indicated that a Panda 3 release happened, causing the numbering to move into Panda 3.0, Panda 3.1 and so on until there had been so many “minor” updates that we having to resort to going further out in decimal places to things like [URL="http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607"]Panda 3.92[/URL]. That caused us here at Search Engine Land to decide it would be easier all around if we just numbered any confirmed update sequentially, in order of when they came. No matter how “big” or “small” an update might be, we’d just give it the next number on the list: Penguin 1, Penguin 2, Penguin 3 and so on. [h=2]Thanks For The Headache, Google[/h] That worked out fine until Penguin 4, because Google typically didn’t give these updates numbers itself. It just said there was an update, and left it to us or others to attach a number to it. But when Penguin 4 arrived, Google really wanted to stress that it was using what it deemed to be a major, next-generation change in how Penguin works. So, Google called it Penguin 2, despite all the references to a Penguin 2 already being out there, despite the fact it hadn’t really numbered many of these various updates before. Today’s update, as can be seen above, has been dubbed Penguin 2.1 — so supposedly, it’s a relatively minor change to the previous Penguin filter that was being used. However, if it’s impacting around 1 percent of queries as Google says, that means it is more significant than what Google might have considered to be similar “minor” updates of Penguin 1.1 and Penguin 1.2. [h=2]What Is Penguin Again? And How Do I Deal With It?[/h] For those new to the whole “Penguin” concept, Penguin is a part of Google’s overall search algorithm that periodically looks for sites that are deemed to be spamming Google’s search results but somehow still ranking well. In particular, it goes after sites that may have purchased paid links. If you were hit by Penguin, you’ll likely know if you see a marked drop in traffic that begins today or tomorrow. To recover, you’ll need to do things like disavow bad links or manually have those removed. Filing a reconsideration request doesn’t help, because Penguin is an automated process. Until it sees that what it considers to be bad has been removed, you don’t recover. If you were previously hit by Penguin and have taken actions hopefully meant to fix that, today and tomorrow are the days to watch. If you see an improvement in traffic, that’s a sign that you’ve escaped Penguin. Here are previous articles with more on Penguin recovery and how it and other filters work as part of the ranking system [LIST] [*][URL="http://searchengineland.com/google-dance-is-back-134125"]The Google Dance Is Back[/URL] [*][URL="http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463"]Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO[/URL] [*][URL="http://searchengineland.com/how-google-disavow-link-tool-remove-penalties-154928"]How Google’s Disavow Links Tool Can Remove Penalties[/URL] [*][URL="http://searchengineland.com/why-asking-stumbleupon-to-remove-your-links-is-dumb-144843"]Why Asking StumbleUpon To Remove Your Links Is Dumb[/URL] [*][URL="http://searchengineland.com/google%e2%80%99s-new-stance-on-negative-seo-%e2%80%9cworks-hard-to-prevent%e2%80%9d-it-122691"]Google’s New Stance On Negative SEO: “Works Hard To Prevent” It[/URL] [*][URL="http://searchengineland.com/still-seeing-post-penguin-web-spam-in-google-results-let-google-know-160644"]Still Seeing Post-Penguin Web Spam In Google Results? Let Google Know[/URL] [*][URL="http://searchengineland.com/big-brand-seo-penguin-2-0-159410"]Big Brand SEO & Penguin 2.0[/URL] [*][URL="http://searchengineland.com/demystifying-link-disavowals-penalties-more-169617"]Demystifying Link Disavowals, Penalties & More[/URL] [/LIST] [h=2]What About Hummingbird?[/h] If you’re wondering about how Penguin fits into that new [URL="http://searchengineland.com/google-hummingbird-172816"]Google Hummingbird[/URL] algorithm you may have heard about, think of Penguin as a part of Hummingbird, not as a replacement for it. Hummingbird is like Google’s entire ranking engine, whereas Penguin is like a small part of that engine, a filter that is removed and periodically replaced with what Google considers to be a better filter to help keep out bad stuff. To understand more about that relationship and Hummingbird in general, see our post below: [/QUOTE]
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Guest adamharris
SEO can not dead ever and never. These are only rumors. SEO has changed alot, but not dead. Now this time you can't do SEO with the older way and you need to take care of the guidelines of Google and webmaster and take care of link building and the way we did has changed alot. So it's nice to be updated and apply changes in strategies time to time.
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Guest f5therefresh
This is not true that SEO is dead after the Google Penguin, panda or hummingbird updates. But google tried to clear the spam with these updates. Some low quality website ranked on first with spammy work earlier and high quality website have no result. So to clear spam from search engine google make these updates. it doesn't mean that seo is dead but we can say now seo becomes more qualitative and only quality work seo can survive in this era.
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Guest JacobM
Hi All, I know this thread is quite old, but I have an important question about the newest penguin update. In answer to you question - there is no way SEO is dead. At least I hope it's not, because I need to recover from penguin update. Is there any suggestion about what I need to do to defeat this nasty little black and white flightless bird? What crossed my mind is a manual link audit, but what if this is not enough? Any tips?
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Guest bubblefootball0
In my opinion SEO is not dead. it is active and becoming more efficient day by day due to Google strategies.Thank you all for sharing your opinions here. Edited by bubblefootball0
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Guest CDNfinder010
[COLOR=#545454][FONT=arial]The fifth confirmed release of Google's “[/FONT][/COLOR][COLOR=#6A6A6A][FONT=arial][B]Penguin[/B][/FONT][/COLOR][COLOR=#545454][FONT=arial]” spam fighting algorithm is live. That makes it [/FONT][/COLOR][COLOR=#6A6A6A][FONT=arial][B]Penguin[/B][/FONT][/COLOR][COLOR=#545454][FONT=arial] 5 by our count. But [/FONT][/COLOR][COLOR=#6A6A6A][FONT=arial][B]since[/B][/FONT][/COLOR][COLOR=#545454][FONT=arial] this [/FONT][/COLOR][COLOR=#6A6A6A][FONT=arial][B]Penguin[/B][/FONT][/COLOR][COLOR=#545454][FONT=arial] ...[/FONT][/COLOR]
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SEO is not dead. It's changing with the course of time, and with all the Google updates. The improved algorithms tend to fight more with black-hat tricks than with SEO itself. As long as people will search for info and use search engines, SEO will evolve, creating more and more techniques based on people's needs.
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Guest MonaEachna
SEO is still alive and kicking, the only thing that changed is anchor text strategy. Unlike before, you can't focus on building links using online a single keyword. Now you have to diversify.
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Guest kalpna8687
As we know seo is search engine optimization. Bassically Google has two updates: panda and penguin updates. Panda is used to check content and penguin used to check backlinks. But to say seo is dead after penguin updates is completely wrong. [url=http://seotraininglucknow.com/][b]Seo Training Lucknow[/b][/url] | [url=http://seotraininglucknow.com/][b]Seo Training in Lucknow[/b][/url]
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Guest Kawaii-Volt32
SEO is made better with these updates because they filter out bad quality content... it always keeps evolving to make our content the best depending on our specific search terms at Google or other engines... Remember its about getting your voice known and hopefully making site revenue by being at the top or near the top at least with SEO.
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I knwo that this thread is very old, to begin with.

SEO in our days is not dead, and these updates do not make it harder for someone to get highly ranked. The only people who are not benefited from these system updates are copy-pasters, stealers, small and non-useful posts writers etc.

If you want to get highly ranked, you will have to write quality content, to have a nice appearance in your site and to know at least HTML and CSS very good or choose carefully a script, because now, at 2018, it's catastrophic to have websites with 1990 designs. Some may feel nostalgia, but that's it.

That is also why cPanel had to upgrade to PaperLantern, a modern and nice-looking theme, and that is the reason why other panels with older look fail. Nobody likes old sites anymore, because they were not well-coded and looked terrible.

It's time for evolution.

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